I’m hearing AOL Music lost half its editorial staff on Thursday of last week; going from 11 to 6 fulltimers. This is meaningful, as AOL Music has been the largest content-oriented music network online for years now. (They lose in traffic to app-oriented brands like Pandora and social networks.) Apparently they’ve also been told they still must comply with The AOL Way - ie growing article output by 20+ percent and increasing page views per article by a factor of six. Because, you know, adding Arianna to the mix somehow means you can cut staff in half and expect doubled productivity.
Interesting to note that AOL is using the HuffPo merger to claim redundancy and cut editorial staff, yet I’m told there was no fresh HuffPo blood at AOL Music. Just Blood.