Media. Music. Business. Life.

There’s more to SFX biz woes than a CEO who doesn’t always play by the CEO decorum rules. Billboard’s story notes that EDM’s first public company reported net losses of $119 million on $170 million in revenue. CEO Robert Sillerman seemed to offer up two separate brand deals that would be announced “next month” as evidence that Wall Street shouldn’t be too concerned. And the deals are big: each promises to deliver $75 million over the next five years. But here’s the problem: deals that size are rare, and they still only break down to a combined $30 million in revenue, annually. SFX would need six more of those deals to break even, and that’s only if 100 percent of revenue goes straight to bottom line, which of course it won’t. I suspect this may have had more to do with SFX’s dropping stock price than Sillerman’s sharp tongue and occasionally unnerving photo ops.